Make an Impact

Last week I spoke to an organisation of very senior professionals. It was essential I made an impact from the moment I spoke, and during the speech, to ensure I maintained their attention AND respect. I am delighted to say that the feedback was very positive.

 

Not only did my speech provoke further discussion, excellent questions and thought, but the feedback highlighted that I was regarded (and am) an expert authority in the area of public speaking, presentations and presence. One member of the audience, who is an International Public Speaker said that the content was superb and that it was the best speech he’d heard on the topic. Another said: “Susan gave an excellent interactive talk to the Association of Chief Estate Surveyors’ London Branch. It was described as one of the best talks other members have ever had and everyone gained some knowledge and insights from it“.

Of course I am absolutely delighted to have received such positive and constructive feedback. It is always a particular challenge to address very successful, high ranking professionals on a topic that could be perceived as a ‘Soft Skill’; yet the audience was very receptive and engaged throughout the speech. This is no co-incidence or luck: I am a public speaking trainer and practice what I teach, by careful preparation before any engagement.

Speaking to very senior people requires a number of characteristics to ensure you establish yourself as an expert from the very beginning of your speech. These include:

• Really knowing your subject matter
• Having sufficient knowledge of your topic to be able to answer questions clearly
• Having the confidence and presence to speak with authority
• Knowing how to engage your audience
• Not having to resort to gimmicks to grab their attention: (Superwoman cloaks and fist pumping techniques don’t work with this audience sadly)
• Having a firm, solid technique of public speaking you can rely on

These characteristics come partly from experience, training and building your expertise in a specific field. However, specific training to ‘propel’ you to being seen as an expert speaker and thought leader is now available. I am co-hosting The Executive Presence Masterclass on 21st October in central London with Mindy Gibbins-Klein, where we will be developing your communication (speaking and writing) skills, to ensure you are identified and have the confidence to be a thought leader in your field.

The Half Day course will include:

• Advanced presentation techniques to deliver polished speeches
• Using your voice to engage your audience when you speak
• Non-verbal communication skills to engage your audience – whether it be a one to one conversation or larger audience
• Awareness of all of your communication streams to ensure they are consistent with your personal ‘brand’.
• Developing your own expert status as a thought leader in your area with your written content.

For more details and to book – and we’d love to see you there. Please go to the Executive Presence Masterclass website.

If you would like to discuss the masterclass contact me.

Both Mindy and I would love to see and work with you at the Masterclass and we ensure you will make an impact when you speak and communicate with others.