Last week my business story (or at least part of it), was part of a book launch! Whoop Whoop! I had contributed part of my story to a book celebrating businesses in St Albans. It was a wonderful evening where we shared the successes of our businesses; finding out about each others’ businesses and the launch of a book that could inspire other people.
I found out more about business acquaintances’ businesses – the ups and downs – the disappointments and triumphs – than I had ever done so before. Likewise there were aspects of my business that others had not been aware of before. It brought us all together and enabled us to respect each other even more.
Whether this was really understanding each others’ businesses even more, or having a better appreciation of their talents, but also their challenges and triumphs. It is easy to look at other people and think they have been successful from the word go, or ‘really lucky’ – yet we all have challenges as well as successes. Social media allows people to share successes (which is good), but rarely highlights the difficult times we as business owners – and human beings, deal with.
So why is a project like this so valuable to readers? Well the stories are all real. The contributors are all local business owners who might be acquainted with the reader, or the reader might already use their services. For anyone who is considering starting a business or growing a business, this is as reassuring a read, as reading a business book by a famous, rich celebrity. And you might bump into one of the contributors in the street!
As I have mentioned before, telling a story is a compelling and powerful way to engage and audience and for them to remember key parts of the message. Of course you need to have the right story (and not too long) for your audience, but it is an effective way to connect with your audience and to share a specific message with them.